- Foundation Research Perfecting the Pitch
- Defining PR in 2014
- Public Relations vs. Human Relations
- Making Friends, Not Contacts !
- Defining Success
- Choosing the right journalists
- Understanding the media
- Niche vs. Broad outlets
- Putting together a press kit
- Positioning statements
- Making things personal
- What’s in it for them?
- Keeping it concise
- Newsjacking 101 Media Outreach Measuring Success Best Practices
- Sending your pitch
- Timing is everything
- The follow-up process
- Accepting ‘no’ and moving on
- When to guest blog instead
- Setting up analytics tools
- Media doesn’t guarantee success
- Knowing when to say ‘no’
- Brainstorming creative new ideas
- Media Monitoring
- Tools of the Trade
#startups, #startuppr, #pr
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